CANBERRA: Following a successful collaboration at this year’s Destination Business Events conference, Simpleview has been named a Strategic Partner of the Association of Australian Convention Bureaux (AACB) – Australia’s leading network striving to advance the business events industry and drive economic prosperity. Simpleview will work with AACB primarily to provide additional education and training for its members.
“I think one of the strengths that Simpleview brings to the industry is the fact that we get to work with and learn from really diverse global destinations, from the country of Norway to the US state of Wisconsin, the island of Bermuda to the city of Dubai,” said company president Richard Reasons.
"We're excited for the opportunity to share the knowledge and best practices gleaned from these destinations with the Convention Bureaux, which we feel will augment the quality interactions and strong relationships it's formed with others in its region."
Simpleview currently works with a number of organisations in Australia, including the convention bureaux for Melbourne, Gold Coast, Perth, Adelaide, Tasmania and the Northern Territory. As a Strategic Partner, one of Simpleview's initiatives will be to produce tailored educational webinars exclusive to the needs and concerns of Australian convention bureaux and regional tourism organisations.
AACB CEO, Andrew Hiebl said, “We are very excited about growing this longstanding partnership which has been in place since 2014. Simpleview’s international reach will certainly bring global best practise in CRM and data led marketing solutions to our members.”
“This strengthened partnership with Simpleview supports our focus towards increased leadership, innovation and collaboration, and allows our community to explore new ideas, systems and technology.”
Images below: Katlynn Land, Simpleview CRM Training Manager speaking on "Marketing Technology Uncovered: The changing customer experience landscape" at Destination Business Events 2019.
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