New Federal Government Framework For International Business Events Will Help Australia Pitch And Win On The Global Stage
The Australian Business Events sector, worth more than $13b a year to the economy, received a major boost on Thursday when the Federal Government entered into a formal partnership to assist the industry during the bidding and event delivery process.
The Minister for Trade and Investment, the Hon Andrew Robb AO MP, recognised international business events as an integral part of the government’s economic diplomacy agenda and announced the historic new framework – Attracting Business Events to Australia: Role of Government Agencies, at the Australian Export Awards in Sydney.
The framework delivers on the Coalition’s pre-election commitment to support key international business events and strategically aligns the Federal Government, through Austrade and Tourism Australia, to work with Australian convention bureaux and the business events sector to attract world-class events to our shores.
AACB President Lyn Lewis-Smith welcomed the collaboration as a recognition of the importance of business events to the economy.
“This is a ground breaking win for the sector. International business events offer high yield benefits beyond the event that drive prosperity for Australia and contribute to the visitor and knowledge economies.
“With the growth potential of Asian markets, Government support and involvement is essential to ensure Australian convention bureaux are in the best-possible position to identify, bid for and win business events that align with the national priority areas and better connect industry, academia, government and the private sector.”
AACB Executive Director Andrew Hiebl said, “This is a great win for the industry. AACB member bureaux represent more than 1600 operators across the business events spectrum.
“I’m very proud of the leadership and direct consultation AACB has played in helping secure this new framework. It will help facilitate more international conventions and exhibitions to Australia, having a direct effect on the broader business events industry.”
The Deloitte Access Economics report, Australia’s International Business Events: The Economic and Strategic Value Proposition, underscores the importance of the international business events sector and has resulted in stronger confidence and support from government.
The business events sector is expected to reach more than $16 billion per year by 2020. High yielding business events are integral in helping Australia reach tourism 2020 targets. Benefits of winning and hosting international business events are felt long after the last delegate leaves the country, resulting in greater economic prosperity for Australia.
-ENDS-
PHOTO:
Minister for Trade and Investment, the Hon Andrew Robb AO MP
President of the Association of Australian Convention Bureaux, Lyn Lewis-Smith
MEDIA RELEASE:
The Hon Andrew Robb AO MP, Minister for Trade and Investment
Australia open for business events, 28 Nov 2014
AACB PRESIDENT LYN LEWIS-SMITH DISCUSSES THE FRAMEWORK:
SUPPORTERS:
- Tourism Australia, Australia Open for Business Events, 28 Nov 2014
- Sydney Business Chamber, New Business Events Framework to Attract More World Class Events, 28 Nov 2014
- Professional Conference Organisers Association, Australia open for business events, 28 Nov 2014
- Meetings and Events Australia, Important Member Update, 28 Nov 2014
- Tourism and Transportation Forum, Australia Means Business, 28 Nov 2014
- Business Events Sydney, New federal government framework for international business events will help Australia pitch and win on the global stage, 28 Nov 2014
- Tourism Accomodation Australia, Focus needs to be on winning international business events, 1 Dec 2014
- Export Council of Australia, Australia Open for Business Events, 2 Dec 2014
- Association Executive Services (AES), AES member association AACB achieves ground breaking government partnership for their members, 3 Dec 2014
This story was published in:
- CIM, Government gets behind business events, 28 Nov 2014
- MICE NET, Business events recieve wider government support, 28 Nov 2014
- Business Events News, Biz ev framework launched, 28 Nov 2014
- ETB Travel News, Australia's new initiative for business events, 28 Nov 2014
- Travel Weekly, Business Events' X factor, 28 Nov 2014
- Travel Daily News, Australia open for business events, 28 Nov 2014
- Australasian Special Events, Meetings and Events Australia Congratulate the AACB, 28 Nov 2014
- Australasian Special Events, New Federal Government Framework For International Business Events Will Help Australia Pitch and Win on the Global Stage, 28 Nov 2014
- Australasian Special Events, Australia open for Business Events, 28 Nov 2014
- Travel and Tour World, Australia set to attract more business events in 2015, 28 Nov 2014
- Travel and Tour World, Federal Government in Australia inks a formal partnership to attract more business travel events, 28 Nov 2014
- Conference and Meetings World, Australia's Business Events Sector Partners with Federal Government on Bids, 28 Nov 2014
- e Global Travel, Australia throws official weight behind buisness events, 1 Dec 2014
- MICE Net, Industry welcomes government support, 1 Dec 2014
- e Global Travel, New Federal Government Framework For International Business Events Will Help Australia Pitch and Win on the Global Stage, 1 Dec 2014
- e Global Travel, Australia Open for Business Events, 1 Dec 2014
- CIM, TAA gets behind government initiative, 1 Dec 2014
- Buisness Events News, Industry backs govt plan, 1 Dec 2014
- ETB Travel News, TAA applauds Government's new business events initiative, 1 Dec 2014
- Nibbler, Business events' X factor, 2 Dec 2014
- TTG Asia, New federal government framework helps Australia win global events, 2 Dec 2014
- ETN Global Travel Industry News, New government framework to help Australia to attract international business events, 4 Dec 2014
- CIM, AIME Daily, Federal Government Recognises International Business Events, February 2015