27 May 2014

Innovation at the Centre of AACB Staff Conference

The Association of Australian Convention Bureaux (AACB) will hold its 25th annual staff conference in August 2014, continuing to build upon its 2013 theme of innovation. With Australia’s convention bureaux being seen as global leaders from a bidding and marketing perspective, a culture of innovative thinking must be supported in order to remain internationally competitive.    

Education is one of three pillars in AACB’s strategic plan. The staff conference will facilitate and drive knowledge transfer and the professional development of bureaux staff.  It offers a unique opportunity for competitors in the same industry to network, share ideas, discuss trends and issues and work collaboratively on growing the overall business events market in Australia. 

“The business events sector is an important economic driver in the Australian economy,“ said Andrew Hiebl, Executive Director of AACB. “The conference brings together competitors in a friendly environment from the 15 member city and regional convention bureaux across Australia.” 

Plenary sessions and breakout workshops centred on innovation and industry trends will be delivered by keynote speakers and business events industry experts. 

Andrew Hiebl continued, “The program will be designed to enhance professional development and foster stronger networks across the bureaux community. In addition, staff will gain tools and knowledge to identify industry opportunities and keep up to date with the latest global trends.”  

The 2014 conference will be held at the Daydream Island Resort & Spa in the Whitsundays region of Queensland from 27-29 August.

“The Whitsundays has seen a significant growth in business event opportunities over the last 12 months,” said Leanne Zeid, Whitsundays Business Events Manager. “Hosting the AACB conference at Daydream Island will provide an exceptional business events focus on the region and allow us to showcase the significant developments happening in The Whitsundays.”


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