10 Apr 2015

Business Events on the Radar

[From Business Events News]

THE Association of Australian Convention Bureaux (AACB) has put the business events sector on the radar of the Backbench Tourism Committee.

Following a meeting at the end of last month with Federal Member for Bennelong John Alexander (pictured left), AACB executive director Andrew Hiebl (pictured right) said as part of the organisation’s strategic plan to raise the profile of the business events sector, he had met with Alexander.

The Committee’s remit was to look at opportunities to leverage tourism, and previously, its focus had been major performing arts events, he said.

However Alexander could “immediately” identify how business events could fit into this structure, Hiebl said, and how the sector could be leveraged, particularly around pre and post touring.

The AACB had also met with the staff from the Minister for Small Business’ office this year to raise awareness of the sector, he said.

The more people in government who knew about the importance of the sector, the more support there would be when decisions were made affecting business events, Hiebl said.


Photo Credit: Federal Member for Bennelong John Alexander (left) and AACB Executive Director Andrew Hiebl (right)

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