The Association of Australian Convention Bureaux (AACB) has expressed its support for Global Meetings Industry Day (GMID) by highlighting the role that convention bureaux play in attracting significant business events to destinations across Australia.
Industry insights produced by the AACB from October 2020 have highlighted the successful postponement strategies undertaken by convention bureaux, with 70% of international and 64% of domestic business events on the forward calendar postponed.
Every April, GMID unites the industry to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities across the globe.
Last year COVID-19 was widespread and brought the industry to a standstill. This year will demonstrate the unwavering value of our industry to the theme Meet Safe. With health and safety top-of-mind and essential to economic recovery, GMID 2021 will highlight the measures that are being taken to keep everyone safe at business events.
AACB CEO, Andrew Hiebl said, “The value of the business events industry is being recognised now more than ever and best health and safety practices will play a vital role in recovery as confidence grows and we see the return of business events right across Australia.”
The impact of COVID-19 on business events has cost Australia’s visitor economy $36 billion, however convention bureaux are in a good position to attract significant conventions and exhibitions to their destinations which will stimulate Australia’s economy by providing opportunities for commercialisation and innovation”.