25 Aug 2020

AACB represents Australia at APEC MICE Forum

CANBERRA: The Asia-Pacific Economic Cooperation (APEC) MICE forum was held on 24 August in conjunction with Malaysia Business Events Week. The Seminar was jointly organised by Ministry of Tourism, Arts and Culture Malaysia and Malaysia Convention and Exhibition Bureau.

AACB CEO Andrew Hiebl was invited by the Department of Foreign Affairs and Trade as the Australian representative to appear on the panel ‘In Crisis There is Hope and Opportunity’. 

The panel addressed how to harness motivation towards health, happiness and lasting success. The audience was given tools to be better leaders and managers to create a culture of creativity, connection and motivation.

The session was streamed to 21 APEC member economies as well as leaders, professionals and personnel from different levels working across the MICE industry in Asia Pacific. 



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