AACB collaboration with global brand STR
AACB has signed a mutually-beneficial market intelligence partnership with global accommodation insights experts STR.
As part of this arrangement, STR will produce case studies and reports highlighting the impact of business events on the accommodation sector for the destination, and AACB will provide data to help refine those insights.
“This partnership presents great value to AACB members, giving them exclusive access to specialist destination reports,” said the Chief Executive Officer of the AACB, Andrew Hiebl.
“This partnership also supports our advocacy work. AACB will be able to build on our evidence base demonstrating the impacts of business events, which in turn helps us craft meaningful stories to strengthen the community connection to business events.”
With more than 30 years’ experience, STR have developed a range of benchmarking performance solutions including the Australian Accommodation Monitor, establishing market trend transparency and attracting investment capital to the sector.
STR’s Regional Manager – Pacific, Matthew Burke, said that the data STR provides enables destinations to deliver market commentary and draw global and regional comparisons on the direct accommodation impact business events have, creating deeper market insights for all within the industry.
“AACB have been proven leaders in business events forecasting, as demonstrated by their International Business Events Forward Calendar, and more recently, their Domestic Forward Calendar too,” Mr Burke said.
STR joins Qantas and TFE Hotel Group as a premium AACB market intelligence partner.
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For further information:
Nikki Watson, Marketing and Communication Manager, AACB
P: 1300 69 2222
E: nikki.watson@aacb.org.au
About AACB: The Association of Australian Convention Bureaux is the peak Australian business events network driving economic prosperity for Australia. The Association brings together 16 influential city and regional bureaux dedicated to marketing their specific region as premier business events destinations to domestic and international markets. AACB and its members represent more than 1700 tourism and events industry operators.
Matthew Burke, Regional Manager, Pacific, STR
P: +61 2 8091 2009
E: mburke@str.com
About STR: STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
This story was featured in:
- CIM, AACB partners with accommodation experts STR, 22 November 2018
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- Australasian Special Events, AACB to collaborate with global brand STR, 23 November 2018