The Association of Australian Convention Bureaux (AACB) is championing Global Meetings Industry Day (GMID) this year by highlighting the role that convention bureaux play in the national strategy for Australia’s visitor economy recovery and return to sustainable growth.
THRIVE 2030 is a comprehensive strategy that brings together an industry that has been hardest hit during the coronavirus pandemic by setting an inclusive long-term strategic vision with targets that will drive success through the decade ahead.
Comments from industry leaders on the importance of the visitor economy were published in the strategy with AACB CEO Andrew Hiebl saying “Business events are a significant component of the visitor economy and have a substantial role to play in the global competition for consumers, talent, business, and investment, and delivering positive outcomes for Australian communities”.
Every April, GMID unites the industry to internationally recognise the positive social and economic benefits that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities across the globe.
Now in its seventh year and holding to the Meet Safe theme from 2021, the importance of face-to-face business events will shed light on the value of people, businesses and communities coming together in person.
In honour of GMID, venues are also lighting up blue this year to show their support for the annual global advocacy day and to encourage more in-person meetings and events.
Now is the time to meet to demonstrate the impact that the industry brings to our communities, businesses and local economy.