The Association of Australian Convention Bureaux (AACB) has signed an annual partnership with global leading meetings, events and hospitality technology providers, Cvent. The partnership is a first-of-its-kind collaboration for AACB and highlights our mutual dedication to expanding Australia’s business events industry through technology and innovation.
Cvent will be the exclusive event technology partner for AACB’s 30th annual conference, Destination Business Events, which will allow members and conference participants to experience and engage with the technology up close and personal. The partnership will also open the door to collaborations on research and co-hosted education opportunities.
“We are very excited about this partnership. It’s great to have an industry partner that has a similar interest in the success of business events.” Chief Executive Officer of the AACB, Andrew Hiebl says.
“Over the years, we have seen the growing demand of business events in Australia’s market and as it matures, the role of technology will play an even more crucial role. As we prepare for our upcoming annual conference in September, I welcome the opportunity to utilise Cvent’s world-class event technology, and the benefits it will bring to the conference delegates.”
Through this strategic partnership, AACB will utilise Cvent’s full suite of event management solutions to help drive and enhance the attendee experience. Customised event website and online registration experience, onsite check-in and badging, data and reporting solutions, and a mobile event app designed to engage attendees, will be part of the collaboration delivered by Cvent.
“This is an incredible opportunity for Cvent to team up with AACB and support the growth of the business events industry in the region” said Chela Evans, Director of Sales, Cvent Australia. “AACB’s conference theme, Customer Experience: laneways to success, aligns directly with Cvent’s mission to transform meetings and events around the world. We are proud to offer our technology and look forward to continuing our partnership with them. Together, we can drive collaboration, connection, growth and advocacy for the industry.”
The annual conference will be held in Melbourne, September 2019. More information on the conference can be found on the conference website.
For further information:
Bronte Morgan, Marketing and Communication Coordinator, AACB P: 1300 69 2222 E: firstname.lastname@example.org
About AACB: The Association of Australian Convention Bureaux is the peak Australian business events network driving economic prosperity for Australia. The Association brings together 16 influential city and regional bureaux dedicated to marketing their specific region as premier business events destinations to domestic and international markets. AACB and its members represent more than 1700 tourism and events industry operators.
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About Cvent, Inc: Cvent is a leading meetings, events, and hospitality software company with more than 3,700 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximise the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.