13 Dec 2017

Australia's domestic Business Events market looking strong

In 2016/17, the Association of Australian Convention Bureaux’s members successfully secured 337 domestic meetings, incentives, conventions and exhibitions for their respective destinations. These wins are roughly split: two-thirds association and one-third corporate clients.

Looking forward, the work of these convention bureaux will see 571 domestic business events held in their regions across the next 7 years. These events are expected to attract approximately 240,000 delegates with a direct spend approaching $360m.

Of these events, 29% are in the Health Care and Social Assistance industry, resulting in approximately 84,000 delegates from across Australia expected to collaborate on health issues. Other top industries include Professional, Scientific and Technical Services (9%) and Education and Training (8%).

From a trade perspective, there are 210 confirmed exhibitions within these bid wins, providing platforms for regional SMEs across the country to access new markets.

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