The Association of Australian Convention Bureaux (AACB) 25th Annual Staff Conference opens on Wednesday, 27 August, at Daydream Island Resort & Spa.
The staff conference will build upon its 2013 theme of innovation. With Australia’s convention bureaux being seen as global leaders from a bidding and marketing perspective, a culture of innovative thinking must be supported in order to remain internationally competitive.
Education is one of three pillars in AACB’s strategic plan. The staff conference will facilitate and drive knowledge transfer and the professional development of bureaux staff. It offers a unique opportunity for competitors in the same industry to network, share ideas, discuss trends and issues and work collaboratively on growing the overall business events market in Australia.
“The business events sector is an important economic driver in the Australian economy,“ said Andrew Hiebl, Executive Director of AACB. “The conference brings together competitors in a friendly environment from the 15 member city and regional convention bureaux across Australia.”
Delegates will attend a welcoming network reception on Wednesday night followed by two full days of plenary sessions where delegates will hear keynote speakers and from industry experts highlighting innovation and industry trends in the business events sector.
Andrew Hiebl continued, “The program has been designed to enhance professional development and foster stronger networks across the bureaux community. In addition, staff will gain tools and knowledge to identify industry opportunities and keep up to date with the latest global trends.”
“We are extremely excited that the 25th AACB Staff Conference will be held in the Whitsundays this year and I am looking forward to welcoming delegates to our beautiful region,” said Danial Rochford, Chief Executive Officer of Whitsundays Marketing and Development Limited. “I am looking forward to yet another engaging conference and am proud to show our tropical island paradise to industry colleagues, partners and leaders.”
The 2014 conference will be held at the Daydream Island Resort & Spa in the Whitsundays from 27-29 August.
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