The AACB has produced an annual performance report each year since 1998/99. These reports have enabled AACB’s members to benchmark their performance on a range of dimensions. However, in line with the organisation’s vision, the AACB has developed a new data collection system which allows key market intelligence to be shared frequently with its strategic partners and government stakeholders.
Business events are unique in that they are the only tourism sector that provides a vision of confirmed future business. AACB’s forward calendar outlines international business events attracted to Australia by convention bureaux across the country.
This intelligence can be used by governments and their departments to maximise the beyond tourism benefits that these events offer, such as:
The AACB's Market Intelligence Projects are proudly supported by IBTM Events
The full version of the Forward Calendar, including all listed events is available upon request.
AACB MEDIA STATEMENTS
Convention Bureaux Drive Growth in Forward Calendar, 6 April 2017
New Analysis of Australia's International Business Events Industry, 22 November 2017
AACB Kicks off Global Meetings Industry Day with a New Report, 14 April 2016