Annual ProBlogger Training Event

EVENT HIGHLIGHTS
  • The biggest and longest running blogging conference in Australia
  • The 714 delegates, with excess of 26 million blog readers and over 22 million social followers, reached 6.3 million of their Twitter and Instagram audience with over 19,000 posts on the #pbevent hashtag alone resulting in 170,000 likes, comments and retweets
  • The conference venue staff were called on stage to receive a standing ovation by the delegates as they loved everything about the venue, food and service

 

Attendance 700 delegates
Host City Gold Coast, Australia
Venue RACV Royal Pines Resort
Date 2015 - August

ABOUT THE CONGRESS
Bloggers from around Australia had plenty to say about the Gold Coast as they came together for the annual ProBlogger Training Event from 14-15 August at RACV Royal Pines Resort. Over 700 delegates met at the two day event which is the biggest and longest running blogging conference in Australia.

The delegates were certainly not shy about talking up the Gold Coast with the social media innovators racking up impressive online statistics while they were in town. The 714 delegates, with excess of 26 million blog readers and over 22 million social followers, reached 6.3 million of their Twitter and Instagram audience throughout the conference with over 19,000 posts on the #pbevent hashtag alone. The resulting 170,000 likes, comments and retweets demonstrated just how much of an impact this influential group can generate when they get together.

The typical blogger attending the conference was female (90%) and aged in their 30-40’s. Around half of the delegates generate an income directly from their blog, while others use blogging and their online presence to support their own business or other interests.

The program incorporated four streams covering practical skills and strategies with a range of blog topics and niches across different stages and phases of blogging. The program also included workshops and bootcamps for photography, beginner bloggers and small business.

OUTCOMES
Event Manager, Laney Galligan said the organisation undertook extensive location scouting before determining that RACV Royal Pines was the ideal venue to host the conference.

According to Ms Galligan, as the conference has grown significantly since its inception six years ago, the venue and destination needs changed as well.

“We needed a large venue to accommodate our growing delegate number and liked the idea of taking over a resort style venue with accommodation onsite to achieve a village type atmosphere,” she said.

“The other priorities were ensuring that the destination was close and accessible to our blogger population without necessarily being in the middle of a huge city. The destination also needed to be highly accessible with a wide range of flight options for delegates.”

Program highlights included a networking event by the pool which created a distinct wow factor for the delegates.

“The delegates loved the venue, and the networking function had all the components to surprise and delight,” according to Ms Galligan.

The conference was a resounding success and the delegates had nothing but great things to say, both online and offline, about the Gold Coast and their conference venue.

It’s not every day conference venue staff are called on stage to receive a standing ovation, but that’s exactly what happened in the closing remarks at ProBlogger, with the delegates making it known they loved everything about the venue, food and the above and beyond service they experienced at the conference.

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Postal Address
PO Box 6308, O’Connor, ACT 2602
Physical Address
c/- Canberra Business Chamber
Ground Floor, 216 Northbourne Avenue
Braddon ACT 2612
Telephone 1300 692222